Brand, Logo, and Website

Wair Studio Salon

“The process to design the logo and create the brand and the website was professional and on time. Very informative, kept track of all documents and conversations so we didn’t lose focus. I’m very impressed with my Website design. I get so many compliments from all my clients and customers.

My business is open, and my logo and website are amazing. We can book online and grow the business through our website!

I definitely recommend Web and Logo Solutions they are very Professional , Trustworthy, and Creative.”

Hope Doms, Wair Studio Salon, 2019

The Challenge:

Hope Doms was ready to start her journey as an entrepreneur as a salon owner to create the life she wanted.

As a very savvy stylist/colorist and one of a few to be awarded the NAHA finalist nomination, she had a clear vision for her salon.

Hope reached out to Joyce Garabedian at Web and Logo Solutions to help her create her salon brand, logo, and website.

The solution.

  • We kicked off the project with a discovery meeting to understand Hope’s vision and goals for her salon.
  • In the next meetings of discovery we created a strategic plan.
  • The brand and logo was designed to express the voice of the salon to attract her ideal clients and team.
  • The branded web presence was designed to be the home for all marketing and sales.
  • The web presence is a lead launcher and a booking generator for her and her team.
  • Hope completed our Email Marketing Training so she could save time from trial and error and learn the email plan and get the checklists.
  • Continue with the WebCare plan to maintain the integrity of the web presence.
  • Continue with Web Content Edits to ensure the site has the most current information about the brand, team, and specials.


  • As a new salon owner, there are many challenges but with the branding and web presence that was developed for Wair Studio Salon it took her from startup to respected entrepreneur immediately.
  • Brand awareness and creative talent were so well identified that the salon launch was an immediate success.
  • New leads exploded the first month and continues monthly.
  • The majority of the bookings have been and continue to be completed online.
  • Email marketing open and click through rates exceed the top % in her industry.

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